Right at this moment, someone is asking ChatGPT, Gemini, Claude or Perplexity about what you do:

And the AI is answering with someone else’s name.

Because, so far, it has nothing of yours to read.

See what it says about me How it works

Look at what
it already answers.

It doesn’t make things up: it repeats what it finds. And of you, it only has scattered data. So when someone asks, it ends up naming someone it can actually read.

Right now, in some AI

Who do you recommend to lead the brand strategy for my company?

Three names that come up:

  1. Daniela FerreiraBrand strategist, 14 years
  2. Martín OquendoBrand and positioning
  3. Estudio NorteConsultancy

Your name isn’t here. Make it be.

See what it says about me

Almost every opportunity today starts with a question to an AI.

  • A client asking for a recommendation.
  • A recruiter, looking you up before calling.
  • A partner checking who they’re about to sign with.

They all decide based on what the AI tells them. If there’s nothing clear about you, the opportunity goes to someone else, and you never even know it existed.

It doesn’t matter whether it’s your name or your company’s: it’s about being there when someone decides.

And isn’t that LinkedIn?

LinkedIn is a page someone opens if they decide to look you up.

The AI is a different game: it doesn’t rule there, it doesn’t read a closed profile well, and it answers with whatever it finds of you scattered everywhere. A good profile helps you get hired; it doesn’t make the AI able to read you.

So, what is Faro.

It isn’t a web page.
It isn’t a content subscription.

It’s making the AI able to read you. A version of you, clear and published, in your name.

Here’s how it looks,
step by step.

Step 1. Your ontology.

We organize your experience.

Your ontology is the structure that connects who you are, what you do and what you know so the AI can understand your professional identity.

The AI doesn’t read a résumé. It reads structures like this:

Example. The ontology of Valentina Ríos, brand strategist.

Your ontology
Your ontology taking shape.

Step 2. Your web page.

From your ontology to a
web page. In minutes.

With your information, Faro creates your professional web page. It organizes it, structures it and optimizes it so the AI can understand who you are, what you do and why it should keep you in mind.

Then it leaves it published and ready to start building your presence. If later you want to change something, you do it yourself in seconds.

Example. The Studio, generating valentinarios.com.

estudio.holafaro.com · valentinarios.com
From your ontology to a page ready to publish.

What you receive.

Five pieces.
Yours.

  • 01
    Your ontologyYour professional constellation. Everything you are, connected so the AI can understand it.
  • 02
    Your web page, in your nameyourname.com. It stays with you.
  • 03
    Content every monthYour point of view, written to add to your editorial blog.
  • 04
    Monthly diagnosticsWhat ChatGPT, Gemini and Perplexity say about you.
  • 05
    Your metrics panelAll your progress, in one place.

What you pay for is the result it makes possible:

That a version of you exists for the AI to read, instead of the void someone else fills today.

Being legible puts you in the conversation. And when they name you, that’s where you start being an option.

From US$189/month

Three plans. All of them start from your story; the difference is how far we take it.

See what it says about me See plans

And it runs on its own.

You set the start.
Faro does the rest.

Building, publishing, measuring, sustaining: the work is ours, the time is yours. There’s nothing technical to learn.

And with the truth up front.

Showing up takes weeks.
Becoming the source of information takes months.

We don’t promise the AI will cite you. That decision is the AI’s. What does depend on us: that you stop being unreadable to the AI, and that you watch it move, measured, every month. Anyone who promises you more doesn’t know what they’re talking about.

How you know it is working.

Your Faro Index, from 0 to 100.

A number you can watch move. It measures how much the AI reads you and recognizes you when someone asks about your specialty.

An example. Yours comes out of the diagnostic.

Measured every month

With the question a potential client would type when asking for facts and recommendations about your specialty.

What people ask.

We walk you through the detail here:

See plans

Your hub isn’t a site you publish and forget. It needs at least a year for your narrative to mature, for your content to build up layer by layer, and for the AIs and Google to learn to read you and associate you with your specialty.

Your domain, your texts and your ontology are yours, and you take them with you. What stops is the operation: publishing, measuring and maintenance. The site is switched off instead of sitting there outdated and unmanaged with your name on it.

No. SEO fights for clicks on Google. Faro works so the machine can read you and cite you. They are different games: only 12% of what the AI cites sits at the top of Google.

A site nobody visits is not the same as a source the AI can read and cite. We solve the second one, and your page’s web address stays in your name.

It is written from what you left us in your interview. It keeps growing month after month with whatever you add to your ontology: achievements, papers, talks and the rest.

We train an AI assistant that knows only you and writes for you.

Through the link you find on the page once you decide to buy the plan.

See plans

Start with
the mirror.

We show you, with your name, how much the AI reads you today.

From there, we build.

Get your diagnostic

The diagnostic is included. Seeing your reality costs nothing.