We organize your experience.
Your ontology is the structure that connects who you are, what you do, and what you know so that AI can understand your professional identity.
Right at this moment, someone is asking ChatGPT, Gemini, Claude, or Perplexity about what you do:
Recommend me the best artificial intelligence speaker in Colombia.
Typing now
And AI is answering with someone else’s name.
Because, so far, it has nothing of yours to read.
See what it already answers.
It does not make things up: it repeats what it finds. And about you, it only has scattered bits of data. That is why, when someone asks, it ends up naming someone it can actually read.
Right now, in some AI
Who do you recommend to lead my company’s brand strategy?
Three names that come up:
- Daniela FerreiraBrand strategist, 14 years
- Martín OquendoBrand and positioning
- Estudio NorteConsultancy
- Your name isn’t here. Put it there.You do not appear
Here is how it looks, step by step.
From your ontology to a website. In minutes.
With your information, Faro creates your professional website. It organizes it, structures it, and optimizes it so that AI can understand who you are, what you do, and why it should take you into account.
Content every month
Your point of view, written to add to your editorial blog.
Your Faro Index, from 0 to 100.
A number you can watch move. It measures how much AI reads and recognizes you when someone asks about your specialty.
This is built with you.
What makes your Faro unique is not something we can invent: it comes from you. From a first honest, unhurried conversation, and from your voice each month, when you review the content and give it your point of view.
That is why Faro is not for everyone. It is for those who care how they come across, and want a reflection that shows who they are.
AI does not read a résumé. It reads structures like this.
Then it leaves it published and ready to start building your presence. If later you want to change something, you do it yourself in seconds.
Five pieces. Yours.
- 01Your ontologyYour professional constellation. Everything you are, connected so that AI understands it.
- 02Your website, in your nameyourname.com. It stays with you.
- 03Content every monthYour point of view, written to add to your editorial blog.
- 04Monthly diagnosticsWhat ChatGPT, Gemini, and Perplexity say about you.
- 05Your metrics panelAll your progress, in one place.
Who do I hire to lead my company’s brand strategy?
Who is a reference in digital transformation in Latam?
Recommend me the best structural engineer in Lima.
Who is the most cited organizational psychologist in Argentina?
And isn’t that LinkedIn?
LinkedIn is a page someone opens if they decide to look you up.
AI is another game: it does not rule there, it does not read a closed profile well, and it answers with whatever it finds of you scattered everywhere. A good profile helps you get hired; it does not make AI able to read you.
So, what is Faro.
It is making AI able to read you. A version of you, clear and published, in your name.
It is not a website.
It is not a content subscription.
Showing up takes weeks. Becoming the source of information takes months.
We do not promise that AI will cite you. That decision is the AI’s. What does depend on us: that you stop being unreadable to AI, and that you see it advance, measured, every month. Whoever promises you more does not know what they are talking about.
Endure. You are the faro.
What you build endures in your name.
Being legible puts you in the conversation.
That a version of you exists that AI can read, instead of the void that someone else fills today.
Plans
From US$189 USD/month
Three plans. All start from your story; the difference is how far we take it.
- Your ontology
- Your website, in your name
- Content every month
- Monthly diagnostics
- Your metrics panel
Measured every month
47of 100
Example. Yours comes from the diagnostic.
With the question a potential client would write when asking for data and recommendations about your specialty.
What people ask.
We tell you the detail here:
Your hub is not a website you publish and are done with. It needs at least a year for your narrative to mature, your content to accumulate layer by layer, and for artificial intelligences and Google to learn to read you and associate you with your specialty.
Your domain, your texts, and your ontology are yours and you take them with you. What stops is the operation: publishing, measurement, and maintenance. The website is deactivated instead of being left old and unmanaged with your name on it.
No. SEO fights for clicks on Google. Faro works so the machine can read you and cite you. They are different games: only 12% of what AI cites is at the top of Google.
A website no one visits is not the same as a source AI can read and cite. We solve the second, and your website address stays in your name.
It is written from the information you left us in your interview. It is enriched month by month with the additional information you add to your ontology: achievements, papers, conferences, and more.
We train an AI assistant that knows only you and writes for you.
Through the link you find on the page once you decide to buy the plan.
Endure. You are the faro.
Start with the mirror.
We show you, with your name, how much AI reads you today.
From there, we build.
The diagnostic is included. Seeing your reality is at no cost.