How it works.
What happens in each phase, how long it takes, and what we need from you for it to work.
- 4phases, in order
- Under 3 hof your time per year
- 0tools to learn
Phase 01No cost
Your starting picture.
We ask artificial intelligence and Google about your subject the way a client would, and we show you the answer exactly as it came back: who is named, who is not, and your Faro Index out of 100.
It is a mirror. No filter, no optimism. It shows you exactly what the AI sees today when someone asks about what you do. It takes 2 minutes.
You give us your name and your subject. Nothing else.
Runs the measurement live across the main AI engines.
Phase 02One interview
Your ontology.
We sit down with you and listen to your whole story. Not the résumé version. The real one: what you have done, what matters to you, how you think about the problems you solve, where you are going.
That conversation produces the raw material for everything: your ontology, the structure that connects who you are, what you do, and what you know, so the AI can genuinely understand you. What an ontology is.
You think, you answer, you hear yourself. You also share your material: talks, cases, documents, whatever exists.
Structures all of it into your ontology and defines the thesis that makes you the reference on your subject.
Phase 03Your approval
Your source, published.
From your ontology, Faro generates your complete professional source: your story, your method, your cases, how to reach you. All of it connected so the AI can read it end to end.
It is published at an address of your own carrying your name, which is yours and stays with you. You review it, confirm what is right, drop what does not represent you, and refine whatever needs refining. Nothing goes out without your approval.
You review, confirm, refine. Until it reads the way you want it to.
Generates, organizes, publishes, and maintains the whole technical side. You never touch any of it.
Phase 04Every month
Monthly operation.
Faro publishes new work carrying your perspective and your voice. It measures your Faro Index against your peers. And it adjusts whatever needs adjusting so the AI always has the fullest, most current version of you.
You get a report you can actually read. You see what moved, what changed, and you decide whether to correct course.
You read the report and weigh in on the month’s pieces. Your signature is on everything published.
Writes, publishes, measures, corrects, and maintains. Month after month.
What to expect, without the optimism.
Your ontology is ready and your source goes live.
Everything you are ends up organized and online.
The first signals move.
The AI starts finding material about you that did not exist before.
The accumulated work starts to carry weight.
The AI has more of you to read and the answers begin to change. We do not promise it will cite you: that decision is the machine’s.
Being the source becomes sustainable.
It is not a one-off spike, it is a position that holds.
What we will never ask of you.
Your time goes to the only thing you alone can give: your judgment and your approval. The platform handles everything technical.
- Learning tools or understanding anything technical.
- Writing the content from scratch. Faro generates it, you confirm it.
- Worrying about how your source looks, is structured, or gets updated.
- Understanding how AI works under the hood. That is our problem.
Your only real commitment is to give us your judgment. The rest is on the platform.
It all starts with your diagnostic.
We ask the AI about your subject and show you the answer, with your name in front of it. That is phase 1, and it carries no cost.
Get my diagnostic No cost. It takes 2 minutes.