How it works.

What happens in each phase, what we build together, and what you provide so it is truly yours.

4phases, in order

It starts with an in-depth conversation

You do not need to know about technology

Phase 01At no cost

Your starting picture.

We ask artificial intelligence and Google about your field the way a client would, and we show you the answer exactly as it is: who appears, who does not appear, and your Faro Index out of 100.

It is a mirror. It has no filter and no optimism. It shows you exactly what AI sees today when someone asks about what you do. It takes you 2 minutes.

You

You give us your name and your field. Nothing more.

Faro

It runs the measurement live across the main AI engines.

Phase 02An interview

Your ontology.

We sit down with you to listen to your whole story. Not the résumé version. The real one: what you have done, what matters to you, how you think about the problems you solve, where you are heading.

From that conversation comes the raw material for everything: your ontology, the structure that connects who you are, what you do and what you know, so that AI can truly understand you. What an ontology is.

You

You think, you answer, you hear yourself. You also share your material with us: talks, cases, documents, whatever exists.

Faro

It structures everything into your ontology and defines the thesis that makes you the reference in your field.

Phase 03Your approval

Your source of information, published.

From your ontology, Faro generates your complete professional source of information: your story, your method, your cases, how to reach you. All connected so that AI can traverse it in full.

It is published at an address of its own with your name, which is yours and stays with you. You review it, validate what is right, discard what does not represent you, and refine whatever is needed. Nothing goes out without your approval.

You

You review, validate, refine. Until it is the way you want it.

Faro

It generates, organizes, publishes and maintains the entire technical environment. You touch none of that.

Phase 04Every month

Monthly operation.

Faro publishes new content with your perspective and your voice. It measures your Faro Index against your competitors. And it adjusts whatever is needed so that AI always has the most complete and current version of you.

You receive a report that makes sense. You see what advanced, what changed, and you decide whether to correct course.

You

You review the report and weigh in on the month's pieces. Your signature is in everything that is published.

Faro

It writes, publishes, measures, corrects and maintains. Month after month.

What to expect, without optimism.

At the start

Your ontology is ready and your source of information is published.

Everything you are is organized and online.

First weeks

The first signals move.

AI begins to find material about you that did not exist before.

First months

The accumulated content starts to carry weight.

AI has more to read you from and the answers begin to change. We do not promise it will cite you: that decision is the AI’s.

Over time

Being the source of information becomes sustainable.

It is not a one-off spike, it is a position that holds.

What we will never ask of you.

Your time goes into what only you can give: your perspective and your approval. Everything technical is handled by the platform.

Learning to use tools or understanding anything technical.
Writing the content from scratch. Faro generates it, and you edit it, validate it and add your point of view and your experience.
Worrying about how your source of information looks, is structured or is updated.
Understanding how AI works on the inside. That is our problem.

We publish nothing that has not passed through you: everything in your Faro carries your voice. The more of yourself you put in, the stronger your result.

Your only real commitment is to give us your perspective. The rest is on the platform.

What is Faro

It all starts with your diagnostic.

We ask AI about your field and show you the answer, with your name in front. It is phase 1, and it has no cost.

See what AI says about me See plans and pricing

At no cost. It takes you 2 minutes.