What people ask us.
What you need to know before deciding, and what comes up later, once you are underway.
What it costs and what you commit to
Why is the commitment 12 months?
Your hub isn’t a site you publish and forget. It needs at least a year for your narrative to mature, for your content to build up layer by layer, and for the AIs and Google to learn to read you and associate you with your specialty.
What happens if I stop paying?
Your domain, your texts and your ontology are yours and you take them with you. What stops is the operation: publishing, measurement and upkeep. The site is switched off rather than left sitting there old and unmanaged with your name on it.
Is there a benefit to paying for the full year?
Yes. You pay 11 months and the 12th is included, at no extra charge. Señal Propia comes to US$2,079 and Señal Amplia to US$3,179 for the year.
Is the web address included?
Yes, and it renews every year while you are an active client. A premium address carries a cost of its own.
Can I change plan later?
Yes. Moving up a plan can be done at any time and applies from the next cycle.
What this is, and whether it’s for you
Is this SEO?
No. SEO fights for clicks on Google. Faro works so AI cites you as a source.
What is Faro, in one sentence?
A product that makes you readable to AI: your ontology, your web page in your name, content every month, and a monthly measurement.
Isn’t this just LinkedIn?
LinkedIn is a page someone opens if they decide to look you up. AI doesn’t rule there, it doesn’t read a closed profile well, and it answers with whatever it finds scattered about you. A good profile helps you get hired; it doesn’t make you readable to AI.
I already have a website.
A site nobody visits is not the same as a source AI can read and cite. We solve the second one, and your web page’s address stays in your name.
Does this work for a company or only for people?
Today Faro is for people: your name, your track record, your specialty. The version for companies is a different thing and it is on the way. If you want us to tell you when it’s ready, write to us.
Do I need to be well known for it to work?
No. Faro builds the structure that makes your experience legible. Someone starting from scratch has more road ahead, not fewer chances.
Who writes and what gets published
Who writes the content? Does an AI write it?
It is written from the information you left us in your interview. It grows month by month with the extra information you add to your ontology in terms of achievements, papers, talks and so on. We train an AI assistant that knows only you and writes for you.
What is an ontology?
The structure that connects who you are, what you do, and what you know, so AI can understand your professional identity.
Will you publish anything without showing me?
Nothing is published without your approval.
What happens if you publish a fact wrong?
We correct it at no cost. We only publish what is confirmed.
Can I change my ontology later?
Yes. Every month you add what’s new: an achievement, a talk, an article.
What you have to do, and when
How much time does it take from me?
A 60 to 90 minute interview at the start and around 20 minutes a month to review. The rest of the work is ours.
When do I start seeing something?
In under 45 days your presence is already moving. Showing up takes weeks; becoming the source of information takes months.
Do I have to learn anything technical?
No. You tell your story in an interview and approve what we show you. There is nothing to configure and nothing to learn.
Can I use the web address I already have?
Yes. And if you don’t have one, we include it and renew it while you are a client.
How you know it’s working
Do you guarantee the AI will cite me?
No. That decision is hers. What does depend on us is that you stop being unreadable to AI, and that you watch it move, measured, every month.
What is the Faro Index?
A number from 0 to 100 that measures how much AI reads and recognizes you when someone asks about your specialty. It is measured every month.
What if my Index goes down?
If it goes down, your report says so. The AIs change and your competitors publish.
Who am I compared against?
Against the competitors in your category that you name: up to 5 on Señal Propia, and more with credits.
Your question isn’t here?
Vera knows Faro inside out and answers right away.
Prefer to start? See what it says about me See the plans