For the months that aren’t like the others.
The plans carry your signal; the credits buy work. Each plan comes with a scope built for most months. But this month you got interviewed: add a reserve and cover that different month, without changing plan or signing anything new. It works the same for Señal Propia, Señal Amplia, and Señal Editorial.
What you can expand
What gets added and stays
- A new section, or the redesign of a section of your site 2 credits
- Adding a second goal to your narrative 5 credits
- A deep expansion of your ontology, with a more detailed review of your narrative 4 to 8 credits
The one-off of the month
- An extra piece of content that month 1 credit
- An extra round of adjustment, beyond those included 1 credit
- Measuring one more competitor, or repeating your Index ahead of schedule 3 credits
- A deep analysis of your presence and your category 2 credits
Credit packs
- 10 creditsThe trial: an interview, an extra piece, a round of adjustment. US$89 US$8.90 per credit
- 25 creditsThe different month: the launch, the press season. US$199 US$7.96 per credit
- 60 creditsTo invest in earnest: work paid ahead, managed across the year. US$449 US$7.48 per credit
The credits in your plan renew every month and don’t roll over: each month you start with yours in full. The ones in your reserve are bought once and wait for you up to 12 months from purchase: the work waits for you, it doesn’t expire with the month.
A launch in October? Leave a reserve ready now: that work is set aside for when the moment comes.
Two things don’t work with credits: a premium domain (it carries a real cost of its own, since it is a direct pass-through expense) and a second full Faro for another brand or person (that is sold as an additional plan).