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Faro

Your professional name, working every day, even when you’re not.

All three plans build the same signal, told in your voice. The difference is how far it reaches and which voices carry it.

With the annual plan you save more than 8% versus paying month to month.

Your signal, in your name

Señal Propia

For the professional with years of real work behind them, whose name is their asset, and who won’t let others tell their story for them. Or worse, not tell it at all.

USD US$189 a month

12-month cycle

USD US$2,079 a year

works out to US$173.25 / month

  • Your website with your own storyWho you are, what sets you apart, what you’re an expert in, who you can help, and how to reach you.
  • Your own ontologyThe professional narrative that defines what makes you one of a kind, what you want people to think when they hear your name, what you want to leave behind, and what you want to build going forward.
  • 2 new pieces of content a monthWritten with your judgment and your point of view, so the AI can read them, understand them, and name you when someone asks about your specialty.
  • Your Faro Index, against up to 5 competitorsA monthly measurement of how much the AI can read and recognize you, compared with other profiles in your category.
  • Monthly adjustments and 3 rounds at the startIf in those first rounds your ontology doesn’t feel like you, we recapture it with you.
  • Your data panel and credits when you need themSo you can see, month by month, how much the AI is recognizing you. And if one month you need extra work, you add it with credits without changing plan.

Does not include press management or paid advertising. This is organic, sustained visibility, not bought traffic.

Your diagnostic first. Included, 2 minutes.

Most chosen

Señal Amplia

For those who have already taken the first step and want their presence to move faster, with room for whatever comes along: an interview, a milestone, a change of course.

USD US$289 a month

12-month cycle

USD US$3,179 a year

works out to US$264.92 / month

  • Everything in Señal Propia
  • 4 new pieces of content a monthTwice the volume of Señal Propia: more ground covered, more chances to be named.
  • Two professional goals, not just oneIf your story has two sides, consultant and speaker for example, we build and measure your presence for both.
  • 15 credits included every monthAn extra piece, a new section, another round of adjustment, measuring one more competitor. You choose, every month.
  • An analysis of your category every quarterA wider look at how you compare against your competition and what is working.

Does not include press management or paid advertising. This is organic, sustained visibility, not bought traffic.

Your diagnostic first. Included, 2 minutes.

By admission

Señal Editorial

For high-profile figures who can’t be seen selling themselves. The prestige has to feel earned, not bought.

From US$1,800 a month

scope to discuss

  • Everything in Señal Amplia
  • Active media managementWe identify relevant publications for your sector and manage the opportunity for an article, column, or interview under your name to run there.
  • A private report every monthWhere you appeared, what the AIs said about you when asked about your sector, and how your presence has evolved.
  • Credits included with room to spareExtra pieces, adjustments, and expansions of your ontology are covered within your plan.
  • Total confidentialityNo one in your circle needs to know there is a team behind it. The only thing visible is the result.
  • One profile per nicheIt is activated for people who already hold a consolidated reputation in their sector. Once your profile is validated, you’ll know if you are eligible.

20 minutes, with the decision-maker.

All three plans build the same signal, told in your voice. The difference is how far it reaches and which voices carry it.



For the months that aren’t like the others.

The plans carry your signal; the credits buy work. Each plan comes with a scope built for most months. But this month you got interviewed: add a reserve and cover that different month, without changing plan or signing anything new. It works the same for Señal Propia, Señal Amplia, and Señal Editorial.

What you can expand and the packages


This is never charged for, no matter what.

There are things that don’t depend on your plan or your credits. They are part of how we work, always:

  • If we publish a fact wrong, we correct it.
  • We only publish what is confirmed, we never make anything up about you.
  • Your Faro Index always reflects reality, we never dress it up.
  • While you are an active client, your web address renews and your Faro doesn’t stop existing.
  • We monitor and correct on our own, without you having to ask.

Endure. You are the faro.

We show you, with your name, how much AI reads you today.

The diagnostic is included. Seeing your reality comes at no cost.