By giving the machine the right material to speak from. When your name is what closes deals, what artificial intelligence answers when someone asks about you is already part of your sales force, whether you control it or not. The good news: you don’t control the machine’s answer, but you do control what it feeds on to give it.
What does the AI say about me when a client asks for my name?
That’s the first thing to know, and almost no one knows it. A serious prospect will ask an AI about you before writing to you. If the answer is vague, old, or wrong, you lost a sale without noticing. If there’s no answer, you lost the chance to exist in that conversation.
Can I control what the AI answers about me?
Not word for word, and anyone who promises you that is lying. What you can do is build the material the machine draws its answer from: a clear entity, consistent presence, and content the AI wants to cite. In a word, being the source. When that material is solid, the answer improves on its own, because the machine has somewhere to draw you from well.
What happens if there’s no good material and the machine improvises?
It improvises with whatever it finds, and what it finds rarely favors you. An AI with no good source about you fills the gaps with the generic or the outdated. Silence isn’t neutral: it’s an answer, and almost always against you.
The machine is going to talk about you whether you know it or not. The only decision is whether you gave it something to work with. That’s being the source the AI cites.
And if what it says has already gone stale or wrong, the path is in the AI says something old or wrong about me.
Get your diagnostic and start by knowing what it says today.